i.d.e.a.s Upgrades Post Facility Marking 4 Years
(released 8/22/2005)

i.d.e.a.s. hit their 4 year mark last month and also completed an upgrade to their post production facility.

"We take great pride in the quality of work we deliver to our clients. To remain competitive and exceed standards, we invest in the best technical and creative tools," said John Lux, Vice President & General Manager, "Our latest focus has been on our post studio."

The $200,000 upgrade includes an Avid DS Nitris HD edit system, two Avid Media Composer Adrenaline edit systems, an Avid Unity LANshare EX system and a new DVD Authoring System. Lux noted, "Whether it's for standard or high definition editing, audio, graphic design or DVD production, these upgrades give us the speed, flexibility and efficiency our clients expect." The Avid DS Nitris continues to be the industry's premiere non-linear editing system for both standard & high definition. The DS Nitris combines advanced editing tools with a comprehensive set of compositing, paint, 3-D titling, image treatment and media management tools. The Avid Media Composer Adrenaline combines the most trusted editing system in the industry with the color correction, tracking, titling and image manipulation previously only available on the more advanced Avid systems. And the Avid Unity LANshare EX system combines the most reliable storage and networking hardware with proven software and file management.

"i.d.e.a.s. has always offered great service at a fair price," said Boris Malden, UPM on projects with i.d.e.a.s. such as Elvis, Kermit's Swamp Years and Sheena, "This upgrade only strengthens an incredibly talented and creative team. I'm looking forward to our next project together."

Recently completed projects from i.d.e.a.s. include Emmy® Award-nominated miniseries Elvis for Jaffe/Braunstein Films airing on CBS, portions of ESPN the Weekend at the Walt Disney World Resort for Baseball Tonight, SportsCenter, BassCenter and Cold Pizza as well as multiple HD pieces for the 2005 CES in Las Vegas. In addition to the editing capabilities, i.d.e.a.s. is the only facility in Central Florida with multiple surround sound mixing suites. The audio department at i.d.e.a.s. provides voice over recording, voice over to picture recording, vocal recording, sweetening, mixing, ADR, Foley & ISDN services.

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